At GO Photo & Web we've learnt from experience that there are important steps which should be taken to ensure a website reaches its full potential.

There steps are:

1. Strategic Planning

It's important to plan your website properly. Like other forms of media it helps to identify the target audience, what they respond too and what the best way to appeal to them is. We listen to you and work with you to set out an overall strategy for your website.
 

2. Website Design

A major factor in a successful website is the design. This includes both the physical layout such as where the menu goes, how it works, where the main content is etc... And it includes the visual imagery and branding.
 

3. Website Development

When building your website, it's important that the site works well across all browsers & platforms. As well as this, it's important that the site is built with good search engine optimisation in mind and that it performs the roles that you want it too in an efficient manner.

4. Online Marketing

Once you have your site live it's time to promote it. This can be done through search engine optimisation or SEO, Online Advertising (such as Pay-Per-Click advertising including Google Adwords and Yahoo Search Marketing or strategically placed banner ads), e-mail marketing.

5. Analysis