Online Marketing

GO Photo & Webs online marketing covers a wide range of ways to communicate and sell to your customers.

Compared to traditional methods of advertising such as an ad in the yellow pages, local newspapers, magazines, bill boards or on radio or TV, our online marketing products offer a much more cost effective and measurable investment.

Our online marketing services include:

Search Engine Optimisation

Search Engine Optimisation is the process of attracting traffic through the search engines using keyword phrases to promote your site throughout the online community. Our SEO strategy will not only increase traffic to your website but will also help convert them to customers through improved usability. If this sounds like something you need you may wish to consider these services:

goSEO
is Melbourne's leading Search Engine Optimisation service, offering a 12 month structured program. The service is designed to firstly optimise your website for keywords important to your business, followed by a campaign of building up the number of websites that recommend your business through appropriate links.

To find out more about goSEO click here.
 


goSTATS
whether you are running an online ad, a magazine ad or an ad on radio that is directing traffic to your website, measuring how well your marketing is working is very important. With goSTATS you get a monthly report which will have information on the number of visitors to your site, their behaviours (such as how long they stay on the site and what pages they look at), conversion rates (we can setup goals that measure how many go through to certain pages such as contact pages or signup pages) and more. We will interpret these stats for you so you can determine exactly what needs to be done to improve your marketing strategy.

To find out more about goSTATS click here.

Some SEO Facts:
  1. 80% to 90% of ALL website traffic originates from a search engine such as Google or Yahoo
  2. 70% to 80% of people using search engines DO NOT go past the 1st page of results (top 10)
  3. A 1st page position on Google will generate thousands of unique visitors to your website
  4. 'Natural' Search Engine results are twice as effective as Pay Per Click advertising
  5. Search Engine Optimisation offers the most cost effective method of promoting your business

Online Advertising

Both the Google & Yahoo search engines offer advertising that is accountable for every cent spent. You only pay when your ad gets clicked on.

Compared to tradition forms of advertising that are both expensive and cost you money even if they are unsuccessful having an ad that only costs you money when it's clicked on is a farmore accountable way to spend your money.

goPPC
GO Photo & Web have a dedicated team of professionals to manage every aspect of your ad, so you can maximise the placement and number of times it is viewed and get the right target audience clicking on it.

GO Photo & Web can manage and enhance any search engine advertising campaign, with tailored landing pages and comprehensive analytical reports.

To find out more about goPPC click here.


E-mail Marketing

Keep your customers up to date with your latest offers and news, plan and execute promotions and track the results via powerful statistics, that will give you an insight into what your customers are interested in.

goMAIL
Some of the features of goMAIL include:

  • Subscribers can signup and unsubscribe to your newsletters without you having to do anything
  • You can create as many newsletters as you like and add an unlimited amount of articles to each newsletter
  • Send to an unlimited amount of subscribers without incurring extra costs.
  • goMAIL can integrate into your existing website (if hosted with us) or can be remotely hosted with us, via a domain alias (EG: http://youralias.gophotoandweb.com.au)
  • When your subscribers click on an article to read more they will be logged in the database as having read the page along with the time they first looked at the page and the number of times they have looked at the page.
  • With these stats you can see the percentage of subscribers that have looked at any of the articles in your newsletter, see which articles are the most popular and dig deeper to see a list of the subscribers who have looked at each article in order of the most views at the top.

To find out more about goMAIL click here.

We would love to hear from you

Feel free to call us or fill out the form below. We will get back to you faster than any other agency.


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